Board of Directors

Executive Committee

Rorie Johnston, Chief Executive Officer,
Rorie Johnston President & CEO

Rorie Johnston
President & CEO

Chamber CEO

Rorie Johnston
Alicia Reeves, Board Chair, is Vice President of Pacific Standard Insurance Services, Inc. and has been an Insurance Broker since 2001. She is an Escondido native and her commitment to Escondido includes having served on the board of directors for organizations including the Palomar Family YMCA and Escondido Rotary Club . She is also the Editor and a featured columnist in the Escondido Magazine. Alicia holds a Bachelor’s degree in Journalism from California State University, Chico. She provides the design, implementation, and administration of Employee Benefit programs for employers of all sizes.

Alicia Reeves

Alicia Reeves
Board Chair

Scott A. LiljegrenImmediate Past Chair, is founder and president of Liljegren Law Group. Scott is chair of the Economic Development Committee. He has grown Liljegren Law Group into a seven-office injury litigation firm serving all of Southern California. Scott is also the current board chair of the Palomar Family YMCA, Club Service chair of the Escondido Rotary Club, president of Grace Lutheran Church and Schools, and a member of the Escondido Charitable Foundation.
Scott Liljegren
Immediate Past Chair
Jon Hudson, Treasurer, has owned and operated Sign-A-Rama of Escondido, a local franchise sign company for the past 10 years.. Prior to starting that business, and in a forty plus year career to date, he managed and led a variety of businesses in the manufacturing and petroleum sectors. Jon holds an engineering degree from Rensselaer Polytechnic Institute, in New York, and an MBA degree, specializing in Marketing and Business Modeling from Northwestern’s Kellogg School of Business.
Jon Hudson

Jon Hudson

  Jon Hudson
Joel Brown, Communications Chair, a retired business owner. These days he is a private investor. He started a printing company in 1987 building it to 1.2 million in sales before retiring. Prior to printing he owned a franchise real estate company that became the top producing office in the nation among 169 offices. He has served on the board of the Chamber of Commerce for 10 years.
Joel Brown

Joel Brown

Joel Brown
Communications Chair

Ernie Cowan, Economic Development Chair, serves as the Vice President of Government Affairs for the North San Diego County Association of Realtors, a professional trade association serving over 5,000 real estate professionals. He brings a strong perspective and background in business, government and journalism to his duties, having served as an Escondido City Councilman and Mayor for eight years. His leadership achievements include serving as board chairman of the Escondido Chamber of Commerce, chairman of the California Government Affairs Directors Group and former chairman of the San Diego Association of Governments (SANDAG). Cowan Ernie photoErnie Cowan
Economic Development Chair
Jerry Kaufman, Healthcare Chair, PT MA, is manager of Graybill Physical Therapy department. After graduating from USC with a masters degree in physical therapy in 1968 he has been a physical therapist for 44 years. Jerry served on the Escondido City Council and served 9 years on the physical therapy board in stated California, appointed by Governor Pete Wilson. He has also served as President of the Encinitas La Costa Rotary Club, the Escondido Rotary Club, board chairman of the Boys and Girls Club, chairman of the Escondido Chamber of Commerce board, chair of the Chamber’s Government Affairs Committee and the Economic Development Committee, and has served on the Chamber of Commerce board for over 15 years. Jerry was elected to the Palomar Health District board in 2008 and re-elected in 2010. He is currently serving as chairman of the Community Relations Committee for Palomar Health Board.
Jerry Kaufman
 Jerry Kaufman
Healthcare Chair
Jill Litschewski, Business Resources Chair, Jill LitJill Litschewski
Business Resources Chair
Kevin S. Svetich, CLU, Chair, Government Affairs. Kevin is an independent insurance agent and registered representative. In business since 1976, his firm, Kevin Svetich Insurance & Investments, specializes in life, health, and disability insurance, long-term care insurance, annuities, and mutual funds for businesses and individuals. He holds the distinction of being the first person in Escondido Chamber history to serve as board chairman for two full terms. He has also been honored as the Chamber’s Ambassador of the Year (1997-1998), Board Member of the Year (2011-2012) and was a founding member an d board member of the Chamber’s charitable foundation, ECHO, an acronym which stands for Escondido Chamber Helping Others He is a past president of the Escondido Sunrise Rotary Club (1998-1999) and has served on the board and finance committee—as well as being a past Auction chairman—of the Inland North County Boys & Girls Club.
Kevin Svetich

Kevin Svetich

Kevin S. Svetich
Chair, Government Affairs 
Linda Bailey, Member Services Chair, Member Elect 2016, Principal of Community Strategies Group, Inc., a community relations firm specializing in consensus building and community outreach.  She started her firm in 2006 in response to requests for her expertise.  Beginning in 1999, Mrs. Bailey developed a community relations strategy as an employee of New Urban West.  This led to the largest all-volunteer support group for a development project in the City of Escondido.  Bailey spent 2 years as the CEO of the Escondido Chamber of Commerce, building and strengthening relationships in North San Diego County.  She brings strong relationships with city and elected officials in Escondido, San Marcos and Oceanside as well as the County of San Diego Department of Planning and Land Use and the San Diego County Board of Supervisors.   She served on the Palomar Health Board of Directors from 2007-2008.   She is also a past chair of the Escondido Charitable Foundation, Past President of the Rotary Club of Escondido, an Executive Board member of the San Diego North Economic Development Council, Board member of the Escondido Sunrise Rotary Club and on the executive committee of the Escondido Chamber of Commerce, serving as Membership Chair.  In 2015 she became involved with the San Marcos Boys and Girls Club, serving on the selection committee for the Youth of the Year Award and the Annual Auction Committee. Bailey received the Escondido Chamber of Commerce’s Volunteer of the Year Award in 2009 and the Business Leader of the Year Award in 2010.  The San Diego Business Journal named Mrs. Bailey one of their 2010 Women Who Mean Business and one of their  Most Admired CEOs.  She is working with many developers to bring quality residential and commercial development to all of North County.
View More: Bailey
Member Services Chair

Chamber Directors

Fred C. Baranowski, Since August of 2010 he has been North County Market manager for American West Bank where he is responsible for management of an $85 million banking region. With a history of community involvement, Fred currently serves on the Cal State San Marcos College of Business Advisory Board, is immediate past board chair of the California Center for Sustainable Energy, Finance Committee chair of the First Five Commission, and member of the Roman Catholic Diocese Finance Council. He holds a Bachelor of Business Administration degree—with a concentration in Finance– from the University of Notre Dame.
fred-baranowski-escondido-chamber-chair-economic-development Fred Baranowski
Arlene Cawthorne, chairwoman of the Ambassadors.  A resident of Inland North County for over 50 years she has a long history of working both for non-profit organizations and for-profit businesses.  She was the crisis manager for a large non-profit in Escondido, and worked in the behavioral health programs at Palomar Health.  For over 10 years she owned an auto parts business called Mustang Classics in the Escondido Auto Park and was the Executive Director of the Ed Brown Senior Center.  This rather eclectic work history trained her well for her current position with Assisting Hands Home Care as a case manager with a specialty in dementia care for caregivers.   A BA in psychology and a master’s degree in counseling gave her the education to compliment her experience.  To narrow down her knowledge as a case manager she obtained certifications as a Senior Advisor, Aging Life Care Advanced Professional, and as a trainer in a nationally known program called Positive Approach to Care that helps caregivers working with someone with dementia.  She has given presentations on various mental health issues and normal versus not normal aging throughout San Diego County for universities, law enforcement agencies, schools and service groups to name of few.

Among her many volunteer positions she was the first president of the Ranch Bernardo Community Council, a board member of the Interfaith Community Services and president of the Inland North County National Alliance on Mental Health (NAMI).  Currently her volunteer time is spent at the American Cancer Society Discovery Store, Soroptimists and the Escondido Campus of the San Diego Humane Society.

Dr. Derry Connolly, Derry is President and a founder of JPCatholic. While employed by the University of California, San Diego (UCSD), he represented them on the Executive Board of CCAT – the Center for the Commercialization of Advanced Technology, and headed up CCAT CEO mentoring services; he taught Applied Innovation at the Von Liebig Center for Entrepreneurism and Technology Advancement; and served as the Associate Dean of Continuing Education at UCSD Extension, leading a program with 40,000 part-time adult students, 125+ full time staff (academic and administrative), 1500+ part-time Instructors.Derry spent 15 years working in industrial Research and Development with IBM and Kodak. He holds 8 US patents and has numerous technical publications. He has a Ph.D. from Cal-Tech in Pasadena, CA and an M.Sc. and B.Sc. from University College, Cork, Ireland. derryc4Dr. Derry Connolly
Judy Fitzgerald, has been an Escondido resident since 1987 and is owner operator of Crossfit Xystum with her husband Tom. Judy has served in local law enforcement for 12 years with both the Oceanside and Carlsbad Police Departments in Patrol, Investigations, and Family Protection Services. Judy loves being involved with her community serving with the Rotary Club of Escondido. She was a volunteer Art Teacher and volunteer Volley Ball Coach with the Escondido School District. Judy was also a Coach for Escondido Youth Soccer League. Additionally, Crossfit Xystum conducts an annual fundraiser called “Guns & Hoses” which supports the local Police & Fire Departments. In 2014 Judy received the Escondido Chamber of Commerce Business Entrepreneur of the Year Award. Judy Fitzgerald
Constance J. Larsen, Esq. is an attorney licensed to practice law in the State of California and is licensed as a certified specialist by the California State Bar in Estate Planning, Trust and Probate. For the last twenty-five years she has concentrated her practice in providing estate planning services and long term care issues. Ms. Larsen received her Masters of Law in Taxation from the University of San Diego. She is a graduate of the University of Idaho College of Law and received a bachelor’s degree in Business Administration from Boise State University, Idaho. Ms. Larsen has been a frequent lecturer in many clubs and organizations and conducts estate and financial planning workshops at universities and corporations throughout San Diego County. Constance Larsen, Constance J. Larsen, Attorney at Law, ChaiConstance Larsen
Dan Meyer, Dan Meyer
Brian Murphy, is the Owner of American Furniture Design Co. and Murphy’s Fine Woodworking. Brian has been in the furniture design field since 1981 and is recognized as a leader in the Arts and Crafts design disciplines. His furniture is on display in galleries nationwide. In addition to his Chamber board membership he was past Chairman in 2012/2013, Brian serves as Vice Chair of the Escondido Arts Partnership, is past chair of the North County Cemetery District, and is Chairman of the Escondido Public Arts Commission. He is also a member of the Escondido Sunrise Rotary and the Paul Harris Foundation.
Brian Murphy
 Damien Osip. Born in Australia; Grew up in New Hampshire; Bachelor of Arts, Political Science from University of New Hampshire; Master of Arts, Organizational Management from University of Phoenix;Served 6 years as an Air Force officer 1996-2002; Worked in Leadership capacity for The Home Depot and Target for 10 years 2002-2011; Joined Westfield in 2011 and have worked at 6 centers since then; Moved to San Diego in 2012; Hobbies include going to Padres games, hot yoga, and spending time with my girlfriend  

Damien Osip

Rosa Ruiz, is a realtor with Re/Max United. She has been a licensed residential real estate agent since January 1990 and a Certified Short Sale and Foreclosure prevention expert since 2008. Rosa is a member of, NAR, CAR, NAHREP, Escondido Rotary Club, ABWA
Rosa Ruiz 
Paul J. Smith is owner of Paul J Smith Insurance Services, a Farmers Insurance Agency. A veteran of the Insurance industry for over thirty years, Paul is a licensed California Property and Casualty/Life Broker Agent. Long active in Chamber activities, Paul is past chairman of both the Chamber Ambassadors and its Mixer Committee. An excellent man with a microphone, he has livened many a Business After 5 Networking Mixer with his. Special knack of making everyone feel welcome and important. He is a US Army veteran, a member of Escondido American Legion Post 149, and an ardent Green Bay Packers fan.
Escondido Chamber - Paul Smith

Paul Smith

Paul J. Smith 
 Woody Woodman,  Woody Woodman